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Home Lifestyle food

Almost Half Of Brits Would Consider Choosing Plant-Based Option, Says New Poll

by Thehub Press
October 7, 2020
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Almost Half Of Brits Would Consider Choosing Plant-Based Option, Says New Poll
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Richmond meat-free sausages took top honors at the Product of the Year awards last year

Richmond meat-free sausages took top honors at the Product of the Year awards last year

Almost half of Brits (44 percent) would consider trying a plant-based option because of the positive health benefits, according to a new poll.

The survey was conducted in September 2020 by Product of the Year, the U.K’s biggest survey of product innovation.

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It discovered that ‘attitudes to vegetarianism and veganism have shifted colossally over the years’ after asking consumers to ‘identify factors that would encourage them to try a plant-based product including health, environmental factors, cost & packaging’.

Health

According to the poll, the most important factor for people when opting for plant-based alternatives is health, with cost and environment coming second and third place.

The research also discovered that people started paying closer attention to their diet during lockdown – which has continued post lockdown – and have been increasingly adopting flexitarian diets by cutting down on meat and dairy while eating more plant-based foods.

Plant-based innovation

In a statement sent to Plant Based News, Helga Slater, MD, Product of the Year, said: “Over the past few years we have seen more and more plant-based products win Product of the Year awards, with Richmond meat-free sausages taking top honors last year.

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“And with a particular focus on health and wellbeing we predict increased levels of innovation in the sector with more plant-based products picking up awards in 2021.”





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