ByteDance has not responded to a request for comment. TikTok did not immediately respond to requests for comment.
Multiple analysts had described Microsoft’s pursuit of TikTok as a potential “coup” for the Washington state-based firm — an opportunity to scoop up one of the world’s fastest growing social media platforms at a time when TikTok may be desperate to make a deal.
Walmart said its interest in TikTok stemmed from the way the app has “integrated e-commerce and advertising capabilities in other markets” and could bolster its access to consumers.
– Clare Duffy, Donie O’Sullivan, Sherisse Pham and Brian Fung contributed to this report