The New Era Nuggets and the New Era Burger (which use products from Alpha Foods and Gardein respectively) will be available in 19 stores from today.
The launch follows a successful three-day trial in five major cities in Mainland China earlier this month.
The New Era Nuggets are served as a five-piece costing $29 à la carte or $39 as part of the New Era Nuggets Combo featuring a drink and fries.
According to a statement sent to Plant Based News, the nuggets are ‘fried to a bouncy texture and crispy, golden exterior. The meat-like interior remains juicy and tender, providing satisfaction paralleled with our classic nuggets’.
The New Era Burger (à la carte $49 or $59 in the New Era Burger Combo with fries and a drink) features a plant-based patty served on Italian focaccia bread with sliced cheese, salad dressing, BBQ sauce, fresh lettuce, tomatoes, and tortilla chips. The burger is served in a box designed to look like a snap-back.
‘A new era’
David Yeung is the founder of Green Monday – a pioneer of the sustainable plant-based movement in Asia. In a statement sent to PBN, he commented on the launch, saying: “When the legendary KFC Colonel dons green, you know a NEW ERA is officially here.
“On this special Green Monday here in Hong Kong, we are thrilled to announce the introduction of plant-based ‘New Era Nuggets’ and ‘New Era Burger’ on KFC menu, featuring exciting products from Alpha Foods and Gardein respectively.
“This milestone launch will without a doubt further ignite the plant-based movement in Asia and globally.”