The brand, which can produce a square meter of waste-leather from five kg of apple pulp, beat 14 other competitors during the online finals on June 2.
[email protected] is now in its second year and aims to ‘unleash innovative businesses or projects that have the power to revolutionize current practices demonstrating strong positive climate impact’.
Speaking to Vegconomist, Co-founder Mikael Eydt said: “We are very happy that we won this highly competitive challenge with a lot of good companies in it.
“Our win demonstrates that waste-based leather alternative has great potential and it gives the fashion industry a real sustainable option to animal and synthetic leather.”
The company added that consumers may soon be able to buy fashion items made from its apple-leather in the future – but did not provide any specific details.
The data, collected by Lyst in collaboration with GoodOnYOu, shows monthly searches for ‘vegan leather’ average at 33,100 – while searches for ‘faux leather’ have stayed the same.
“This data suggests that customers tend to respond more positively to the keyword ‘vegan’ rather than ‘faux’,” the report states.
“Demand for ‘eco vegan leather’ has also been increasing over the past year, showing that shoppers are becoming conscious of the fact that not all vegan options are environmentally friendly.”
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